Plum blossom are popular as the first flower to announce the arrival of spring. After the darkest days of the great Kanto earthquake the prosperity of SEIKO corporation drove the reconstruction of the Kinshi district, close to Sumida river.
Seiko is a Japanese word with the character meaning “exquisite” (精巧, Seikō); it is homophonous with the word for “success” (成功, Seikō). Despite losing all its factories and stores to the Great Kanto Earthquake in September, the company recommences operations in November. The company replaced all watches that were held for repair and destroyed in the disaster with brand new watches free of charge, thereby gaining the firm trust of the public.